𝐓𝐇𝐈𝐍𝐊 𝐋𝐈𝐊𝐄 𝐀 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐏𝐄𝐑𝐒𝐎𝐍
IT IS A PERSONAL MISSION OF MINE TO GET AS MANY INTERNET ENTREPRENEURS THINKING LIKE BUSINESS PEOPLE AGAIN.
So many have been distracted by the shiny lights, that are designed to grab your attention and deviate it away from the facts triggering emotional responses.
𝘚𝘦𝘭𝘭 𝘵𝘩𝘦𝘮 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 they say!
Why do they say this? Because it is so dammed effective.
Everyone wants freedom, everyone wants to get it easily!
BUT the saying "𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝗶𝘀 𝗻𝗼𝘁 𝗳𝗿𝗲𝗲" is quite true, especially in the business space.
Do not be fooled by well-crafted marketing messaging
Do not be fooled by the next big trend
Do not be fooled by the shiny distractions all over your newsfeed
Success lives where it has always lived,
Inside the fundamental business practices, the slick marketers are banking on you overlooking.
The ability to think like a true business person is being lost, drowned out by promises of easy money, fast results, and freedom lifestyles.
The truth is you HAVE to start thinking more analytically if you want to truly build all the things in your life that slick marketers promise.
These freedoms are not fake but they are also not achieved by making emotional business decisions.
The biggest thing I see in online entrepreneurs is a reluctance to get the help you know you need out of fear of losing some money if it does not work for you.
Let’s discuss this; the art of making the right investments:
First, you need to have a FULL mindset shift about spending money, especially on consulting services, Google hires consultants, Facebook does, hell Amazon does!
Many online entrepreneurs look at consultants/coaches as an expense.
but IT IS NOT an expense; it is an investment.
𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘋𝘢𝘯?
Glad you asked!
So an expense is paying a bill to keep the lights on, paying a landlord to keep a roof over your head. It is exchanging money for a necessity or luxury, like a mobile phone perhaps.
An investment is exchanging money for value, value can be measured in potential return or ROI. When you buy a consulting service it is NOT an expense it is an investment that comes with a quantifiable ROI attached.
Look at it like this, if you invest in Tesla stocks or Crypto, you do not look at it like money lost forever right! As you would perhaps when you pay your phone bill.
Instead, you see it as an investment, money in with a tangible chance of taking more money out.
A consultant/coaching service is precisely the same thing.
So when you are considering spending money on consulting, you should not be looking at the amount paid upfront, instead, you should be understanding the ROI potential, the time it will take to receive ROI, the physical investment of your energy to receive that ROI and any other factor you may consider personally before making an investment.
If the potential ROI is where you want it, the time to return is good and you are satisfied with this then what does it matter the cost of the consulting?
If you had $50k and knew if you spent it you could make back $500k in 6 months, would you not invest?
Or would you view it as an expense, leave the $50k in your bank, and in 6 months only have $48k as the bank took their cut and paid you 3% interest.
That is rubbish!
It is time to start thinking like businesspeople again.
Stop with the shiny distractions and begin to make your decisions based on the data again!
Don’t just call yourself an entrepreneur, 𝗕𝗘 𝗢𝗡𝗘…
Dan