Great question, lets start with a quote from an ancient Roman.
"๐๐ ๐๐๐ ๐๐๐ก๐๐๐๐ ๐ก๐๐ ๐๐ ๐๐กโ๐๐๐ ๐คโ๐๐ ๐กโ๐๐ฆ ๐๐๐ ๐๐๐ก๐๐๐๐ ๐ก๐๐ ๐๐ ๐ข๐ "
๐๐๐ต๐ฟ๐ผ๐ฟ๐ผ๐๐ ๐๐๐ ๐๐
This statement rings true in all walks of life, personal and business, it also is a truth when it comes to your book business.
You must portray the value your book holds to your prospected buyer digitally if you want to make more sales.
๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐๐ฒ๐ฝ๐:
โข Get found (Keywords and categories)
โข Express appeal (Covers)
โข Persuade with benefits (Descriptions)
โข Tell them it's ok (Call to action)
โข Price (Make it competitive)
In the above example, we cover the entire customer buying journey and ensure that our books scream benefit to our prospective buyers every step of the way.
You see it is a fundamental truth that each human has more interest in themselves than they do in you. If you can create your entire product experience around this fact then you will make more sales.
Here is an ๐ฆ๐น๐ข๐ฎ๐ฑ๐ญ๐ฆ of this truth:
If you are in a conversation and every time you tell a story the person you are talking with can not wait to tell you how they also had an experience like you. They do this many times this is our human default but to you, it seems rude, like they are not listening to you, almost like they are only interested in themselves right?
Well, that is because they are!
However, on the other hand, you could be conversing with someone who is completely silent while you talk, then when you finish making your point they will ask you a 3-word question about your point so you can talk again, and you will.
There is no chance you will consider this person rude, in fact, you will like them immensely and they only ever spoke 3 words to you.
Why?
Well, because you are no exception to this truth, you are also interested in yourself at the very core of existence this is fundamentally true, even in the animal kingdom.
So the point is, want to make more sales?
Stop thinking about YOU, about YOUR business, about how YOU need this to work, YOU want to make a passive income, YOU need the money.
Stop asking why can't I make more sales, why are other publishers successful and not ME.
๐๐ป๐๐๐ฒ๐ฎ๐ฑ, ๐ฎ๐๐ธ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ, how can I serve my customer best with my product. How can I build something that will make my customer happy when they receive it. HOW can I create a fantastic buying experience for my customer, how can I continue to improve my products and services for my customer?
Do you want to know how to make more sales on your books?
ALL THE ANSWERS YOU NEED ARE ABOVE IN THIS POST.
Psychology is not separate from business, we are dealing with other humans, therefore, we are dealing with the psyche of humans, never forget this truth, build your entire business around it and you will do well.
Jeff Bezos did, what do you think "Customer Centric" means? It is not about giving refunds, it is about making your customer feel valued, feel important, do that well and you will sell more books.
Dan
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