Great question, lets start with a quote from an ancient Roman.
"𝑊𝑒 𝑎𝑟𝑒 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑒𝑑 𝑖𝑛 𝑜𝑡ℎ𝑒𝑟𝑠 𝑤ℎ𝑒𝑛 𝑡ℎ𝑒𝑦 𝑎𝑟𝑒 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑒𝑑 𝑖𝑛 𝑢𝑠"
This statement rings true in all walks of life, personal and business, it also is a truth when it comes to your book business.
You must portray the value your book holds to your prospected buyer digitally if you want to make more sales.
𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝘁𝗲𝗽𝘀:
• Get found (Keywords and categories)
• Express appeal (Covers)
• Persuade with benefits (Descriptions)
• Tell them it's ok (Call to action)
• Price (Make it competitive)
In the above example, we cover the entire customer buying journey and ensure that our books scream benefit to our prospective buyers every step of the way.
You see it is a fundamental truth that each human has more interest in themselves than they do in you. If you can create your entire product experience around this fact then you will make more sales.
Here is an 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 of this truth:
If you are in a conversation and every time you tell a story the person you are talking with can not wait to tell you how they also had an experience like you. They do this many times this is our human default but to you, it seems rude, like they are not listening to you, almost like they are only interested in themselves right?
Well, that is because they are!
However, on the other hand, you could be conversing with someone who is completely silent while you talk, then when you finish making your point they will ask you a 3-word question about your point so you can talk again, and you will.
There is no chance you will consider this person rude, in fact, you will like them immensely and they only ever spoke 3 words to you.
Well, because you are no exception to this truth, you are also interested in yourself at the very core of existence this is fundamentally true, even in the animal kingdom.
So the point is, want to make more sales?
Stop thinking about YOU, about YOUR business, about how YOU need this to work, YOU want to make a passive income, YOU need the money.
Stop asking why can't I make more sales, why are other publishers successful and not ME.
𝗜𝗻𝘀𝘁𝗲𝗮𝗱, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳, how can I serve my customer best with my product. How can I build something that will make my customer happy when they receive it. HOW can I create a fantastic buying experience for my customer, how can I continue to improve my products and services for my customer?
Do you want to know how to make more sales on your books?
ALL THE ANSWERS YOU NEED ARE ABOVE IN THIS POST.
Psychology is not separate from business, we are dealing with other humans, therefore, we are dealing with the psyche of humans, never forget this truth, build your entire business around it and you will do well.
Jeff Bezos did, what do you think "Customer Centric" means? It is not about giving refunds, it is about making your customer feel valued, feel important, do that well and you will sell more books.
If you are ready to learn how to make more sales on your books then comment click the button below and set up a call with us.